Diciamo che il CEO di Framus, Hans Peter Wilfer, si è dato una svegliata a riguardo in tempi abbastanza recenti.
Ecco una risposta che scrisse ad uno che si lamentava dei prezzi che il marchio aveva raggiunto
'Dear Mt. T** E******,
many thanks for your mail and thanks that you are so open which is a honor for
me and of course I like to answer to you.
- Framus
well, we are making Framus again since 1995 here in Germany and it took us
17 years now to rebuild the brand which was founded from my father in 1946
after the war....
- Prices
we invested the last 30 years since I started with Warwick over 30 Mio. Euros
in our small workshop here in Germany and I can assure you, that no other
maker in the world has
=> the quality standard in the entire machinepark
=> the standard in the high quality working places
=> the technology like
- IFT Invisible Frett Technology
- UV Waterbased coated surface
- most wood we are using is FSC approved which we are using
- our company is working "Carbon Neutral"
- our investment in general in Green Technology
- the Quality in the instruments
- the sound
and this is investments in Quality, Sound, Playability as well for taking
care in a green inviroment on a standard you probably havent seen anythere ells
in the world
is simply costing money.
Our goal isn`t as well to produce millions or thousends of Guitars or Basses in
our Custom Workshop in Germany.. .we are producing 50, 100 sometimes 150 Instruments
in our Custom Shop Workshop here and well not more.. our capacity goes after the
orders...
I believe personal that not the quantiy of a manufacturing place is important
for us is important the product and sustainably working ethic and thinking...
Yes, Dealers in the UK do not have a lot of our products, they order it only on
customer request since a longer time but the customers how consider to purchase
an Framus or Warwick bass made in Germany buy us.. they know why.. .and they
are willing to do the investment...
Well, you can get even a Instrument from other makers for 5,10 or 20.000 Pounds
but.. they are not with the same sould and passion made as ours and they can`t
compete with our quality at all...
If you have ever time, please visit us in Germany.. .it 2,5 hours by plan and
2 hours from Nürnberg to driving to us... you would be more as well come.
Here after some infos about our company and visit our Webside by Framus and
Warwick and you can finde tones of cool videos which gives you even more
information about us..
- Warwick Produktion Tour
Framus / Warwick Production - YouTube
- 3D Company Vew
Warwick Basses Amps & Rock'n Roll
- Warwick 30 Anniversary Video
We hope you enjoy seeing this information from our Production. If you
are ever in Germany, please be well come to visit us and be invited
for an Production Tour or to visit our Museum.
- Warwick Basses Amps & Rock'n Roll
- Framus international
So I hope my explanation is helping you a little bit to understand why our prices
has to be as they are.. any if you believe in the same important matters why we
are on this planet and how we should do sustainably your life and work.. maybe you
agree with me...
Your are more as well come to visit us and see all with your own eyes... and many
thanks for your mail.. appreciate it...
with best regards
Warwick GmbH & Co Music Equipment KG
H.P.Wilfer 17.01.2013, 18:37
President
Warwick / Markneukirchen / Germany'
Vedete voi che interpretazione dare alla cosa, anche perchè in modo concreto la mail non specifica niente, si va sulla fiducia.